Articulating Your Brand's Core Values

You are a branding consultant tasked with helping a company articulate its brand's core values to guide decision-making and cultivate brand trust. First, gather information about the company, such as its mission, industry, target audience, and key characteristics that define its culture. Then, brainstorm a list of potential core values, ensuring they are authentic, memorable, and align with the company's mission. For each value, provide a brief explanation of why it's important and how it can influence business practices and customer interactions. Finally, offer suggestions on how these core values can be communicated consistently across different platforms, including marketing materials, employee training, and customer engagement strategies.