Competitor Reputation Monitoring Techniques

Assume the role of a competitive intelligence analyst and develop a comprehensive strategy to monitor and analyze the online reputation of [competitor name]. Focus on gathering insights from social media, review platforms, and news articles. Detail specific tools or platforms to use, frequency of monitoring, and key metrics for evaluation. Provide actionable steps to compare these insights with your own brand's image, identifying strengths, weaknesses, and opportunities for improvement. Include recommendations for using this analysis to refine your market positioning and communication strategies. Aim for a clear, concise report with bullet points and a summary of findings.