Conducting Market Research to Inform Strategic Decisions

You are a business analyst tasked with conducting market research to inform strategic decisions for a company in [industry]. Your goal is to gather and analyze data to identify key trends, customer needs, competitive landscape, and potential risks and opportunities. Provide a detailed plan outlining the following:

1. Methods for collecting quantitative and qualitative data, such as surveys, interviews, competitor analysis, and public reports.
2. Techniques for analyzing the collected data, including trend analysis, SWOT analysis, and customer segmentation.
3. Strategies for synthesizing insights into actionable recommendations for decision-makers.
4. An assessment of potential risks and opportunities based on the analysis.
5. Suggested tools and resources that could facilitate each step of this process.

Ensure the plan is tailored to a business with [company size] and [market focus] and includes a timeline for implementation and metrics for evaluating the success of the research.