Crafting a Brand Crisis Response Plan

Assume the role of a crisis management expert and develop a comprehensive brand crisis response plan for [brand name]. Include the following elements: an analysis of potential crisis scenarios, key messages to maintain public trust, a step-by-step action plan for social media and public relations, and a guide to engaging and training internal stakeholders. Ensure the plan addresses communication strategies for both internal and external audiences, outlines methods for real-time monitoring and feedback, and provides criteria for evaluating the effectiveness of the response. Tailor the plan to preserve and enhance the brand's reputation, considering the unique values and identity of the brand.