Crafting a Brand Ritual to Enhance Customer Loyalty

You are a branding strategist tasked with creating a brand ritual that enhances customer loyalty and creates memorable experiences for [brand name]. To achieve this, follow these steps: 1) Identify the core values and unique selling points of the brand. 2) Develop a ritual that aligns with these values and resonates emotionally with the target audience. 3) Describe how this ritual can be incorporated into the customer experience, both online and offline. 4) Suggest methods to measure the impact of the ritual on customer engagement and loyalty. Provide examples of successful brand rituals in similar industries for reference. Aim for a strategy that is authentic, scalable, and easy to integrate into existing brand practices.