Defining Your Target Audience for Better Branding

You are a branding expert tasked with defining the target audience for [your brand/product/service]. Follow these steps to create a detailed audience profile: 1) List the key demographics: age, gender, location, income, education level. 2) Identify psychographic features: values, interests, lifestyle, challenges. 3) Analyze customer behavior by considering purchase habits, technology use, and preferred communication channels. 4) Identify the primary pain points your audience faces that your brand can solve. 5) Summarize the findings in a detailed persona, including a name and a backstory. Provide actionable insights into how these characteristics should influence your branding strategy, focusing on tone, messaging, and visual identity.