Determining Your Unique Selling Proposition (USP)

Identify and articulate your startup's unique selling proposition (USP) by following these steps: 1) Describe your startup's core product or service in detail, including its features and current market positioning. 2) Analyze your competitors, highlighting their strengths and weaknesses. 3) Identify key benefits or standout features that your product or service offers that competitors do not. 4) Consider your target audience's specific needs and priorities. 5) Formulate a clear and concise USP statement that communicates the unique value and advantage your startup provides. Present your USP in a paragraph suitable for use in a pitch or marketing material.