Developing a Brand Personality Spectrum

You are a branding strategist creating a comprehensive Brand Personality Spectrum for [brand name]. Begin by identifying the core values and mission of the brand. Develop a list of five key personality traits that align with these values. For each trait, provide a detailed description, examples of how it should be expressed in language, design, and marketing, as well as any behaviors or actions that embody this trait. Consider the target audience and their preferences in your approach. Finally, propose guidelines for maintaining consistency of these traits across different platforms, such as social media, website, and customer interactions. Ensure that the spectrum reflects both aspirational and authentic aspects of the brand.