Developing Omnichannel Marketing Strategies

Develop a comprehensive omnichannel marketing strategy that ensures a cohesive and seamless customer experience across both online and offline channels. Include the following:

1. **Target Audience**: Clearly define the demographics and preferences.
2. **Objective**: Specify the primary goals (e.g., brand awareness, lead generation).
3. **Channels**: List all online (e.g., social media, email, website) and offline (e.g., in-store events, print media) channels to be integrated.
4. **Brand Message**: Craft a consistent and compelling message suitable for all channels.
5. **Customer Journey**: Map out the typical customer journey across the channels.
6. **Engagement Tactics**: Describe how each channel will engage and attract customers.
7. **Technology Tools**: Recommend tools for tracking and analyzing customer interactions.
8. **KPIs and Metrics**: Identify key performance indicators to measure success.

Provide a timeline for implementation and a brief plan for regularly reviewing and optimizing the strategy.