Effective Crisis Management in Marketing

Act as a crisis communication strategist and develop a comprehensive plan for managing a public relations crisis in a marketing context. Include detailed strategies for initial response, maintaining transparent communication, and engaging with the audience across different platforms. Provide examples of key messages to convey empathy, accountability, and solutions, as well as step-by-step guidance on monitoring and addressing public sentiment. Suggest methods for evaluating the effectiveness of the crisis management plan and adapting future strategies to improve resilience. Tailor your response for a company in the [industry] sector facing a crisis related to [specific issue].