Establishing a Culture of Innovation in Business Planning

Assume the role of a business innovation consultant and outline a comprehensive strategy to establish a culture of innovation within a business planning process. Include actionable steps for integrating continuous improvement and creative problem-solving into the company's strategy. Address aspects such as leadership involvement, team empowerment, feedback mechanisms, and rewarding innovation. Provide examples of successful company practices and suggest metrics for measuring the impact of this innovative culture. Tailor the recommendations for a mid-sized technology firm aiming to enter new markets with limited resources.