Evaluative Techniques for Competitor Advertising Spend

Analyze the advertising spend of competitors within [industry/sector] to optimize budget allocation. Identify key competitors and gather data on their advertising channels, spending amounts, and strategies over the past [timeframe]. Consider tools and techniques for obtaining this data, such as market reports, financial statements, or digital analytics platforms. Evaluate which channels are most effective for each competitor and compare their strategies to your own. Provide a report detailing insights on spending patterns, effectiveness of different advertising channels, and recommendations for reallocating your budget to improve competitive positioning.