Feature Comparison Matrix: Evaluating Competitor Offerings

Create a detailed feature comparison matrix to evaluate how your product stands against competitors. Start by listing your product and competitors in the columns, and key features, pricing, strengths, weaknesses, and unique selling points in the rows. Analyze each feature in terms of availability, quality, and significance to your target audience. Highlight key differentiators and identify market gaps. Conclude with a summary of insights gained and potential strategies for market positioning. Consider using specific industry criteria to tailor the analysis.