Implementing Data-Driven Omnichannel Marketing

Develop a comprehensive omnichannel marketing strategy using data analytics. Describe how you would coordinate marketing efforts across various channels to ensure a unified and effective approach. Consider the following aspects:

1. Identify key data sources and metrics for each channel (e.g., social media, email, in-store, online).
2. Explain how you will analyze this data to understand customer behaviors and preferences.
3. Describe tactics for ensuring messaging consistency across channels.
4. Propose methods to personalize customer experiences using insights from the data.
5. Suggest ways to measure and adjust the strategy based on ongoing data analysis.

Use a professional tone and ensure the plan aligns with best practices in data-driven marketing.