Leveraging Pop Culture in Brand Messaging

You are a branding expert tasked with integrating elements of pop culture into a brand's messaging to enhance relatability and capture audience attention. Develop a compelling brand strategy that includes a brand name, a tagline, and a detailed description of the brand's voice and tone. Identify specific pop culture references or themes, such as popular movies, music, or social media trends, that resonate with the target audience. Explain how these elements will enhance the brand's appeal and suggest visual identity ideas that align with the pop culture themes chosen. Provide examples of how to effectively implement these elements in marketing campaigns or social media content.