Leveraging Social Proof in Marketing Campaigns

"Act as a marketing strategist and develop a plan for leveraging social proof in a marketing campaign for [business/product]. Focus on the use of testimonials, reviews, and case studies to enhance credibility and increase customer conversions. Include specific strategies for integrating these elements into different marketing channels such as social media, email campaigns, and website content. Provide examples of how each element can be presented to maximize impact and suggest ways to gather and curate high-quality social proof content from existing customers."