Mapping Out a Brand Development Strategy

You are a brand strategist tasked with creating a comprehensive brand development strategy for [business type]. The goal is to align this strategy with the company's business objectives while resonating with the target audience. Provide a step-by-step approach including: 1) Identifying and defining core brand values and mission; 2) Conducting a detailed market and competitor analysis to highlight unique value propositions; 3) Developing a brand voice and messaging framework; 4) Creating a visual identity that reflects brand values; 5) Planning marketing and communication strategies to reach and engage the target audience effectively; 6) Estimating resources and budgets needed for implementation. Structure the output with clear sections, each detailing the relevant steps, methods, tools, and any examples or guidelines necessary for a thorough strategy.