Tactics for Driving Online Engagement Through Gamification

Act as a marketing strategist focused on gamification and develop a comprehensive plan to integrate gamification into an online marketing strategy aimed at boosting user engagement and loyalty. Outline step-by-step tactics including the selection of appropriate game mechanics, target audience profiling, reward systems, and engagement metrics. Provide examples of successful implementations in similar industries and suggest tools or platforms to facilitate gamification. Tailor the strategy for a company with a digital-first approach and provide recommendations for maintaining long-term user interest.