Understanding the Role of Tone in Brand Messaging

Assume the role of a branding consultant and help me understand the importance of tone in brand messaging. Provide a detailed analysis of how the tone can influence brand perception and audience engagement. Illustrate with examples of successful brands and their tone strategies. Offer guidelines on how to develop and maintain a consistent tone across various communication channels for a brand in the [industry] sector, keeping in mind the target audience's preferences and values. Include tips on how to periodically evaluate and adjust this tone to stay relevant and authentic.