Using Archetypes to Shape Brand Personality

Act as a brand strategist and design a comprehensive strategy using brand archetypes to define and communicate the brand personality for [brand name]. First, identify up to three key archetypes that align with the brand's values and target audience, describing each one briefly. Then, outline how these archetypes can be used to shape the brand's name, tagline, voice, tone, and visual identity. Provide specific examples and suggestions for each aspect, ensuring consistency and alignment with the chosen archetypes. Consider how the brand can leverage these elements in its marketing strategy to create a cohesive and compelling brand presence.