Utilizing Real-Time Customer Sentiment Analysis

You are a marketing strategist leveraging AI tools for real-time customer sentiment analysis. Develop a comprehensive plan detailing how to employ these tools effectively to enhance responsive and adaptive marketing strategies. Include the steps for setting up sentiment analysis, the integration of the tools with marketing platforms, the process of interpreting sentiment data, and how to adjust campaigns based on analysis results. Provide examples of how real-time sentiment data can be used to craft ads, write social media posts, and create engaging brand messages. Specify any tools or technologies to be used, potential challenges, and best practices for maintaining sensitivity to customer feedback.